Understanding Emerging Markets

Understanding Emerging Markets

Building Business BRIC by Brick

Pelle, Stefano

SAGE Publications Inc

12/2006

248

Mole

Inglês

9780761935575

15 a 20 dias

The rising power of emerging economies is analyzed in this volume which focuses on Brazil, Russia, India and China in order to understand market opportunites and issues relevant to doing business in these countries.
Introduction What is an Emerging Market? Starting Off Working Environment Building the Business Model The Importance of Ethics Emerging Global Challengers Appendices Bibliography Index
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