Psychology of Attitudes and Attitude Change

Psychology of Attitudes and Attitude Change

Maio, Gregory R.; Haddock, Geoff

SAGE Publications Ltd

01/2015

368

Dura

Inglês

9781446272251

15 a 20 dias

The new edition continues to explore how scientific methods are used to better understand attitudes and how they change, with updates to reflect the most recent findings and a new companion website.
PART I: Why Do Attitudes Matter? Chapter 1: What are Attitudes and How are They Measured? Chapter 2: The Three Witches of Attitude PART II: What Do Attitudes Do? Chapter 3: The Influence of Attitudes on Information Processing and Behavior Chapter 4: How Do Attitudes Influence Behavior? PART III: What Shapes Attitudes? Chapter 5: Cognitive Influences on Attitudes Chapter 6: Affective Influences on Attitudes Chapter 7: Behavioral Influences on Attitudes Chapter 8: Basic Principles in How Attitudes are Shaped PART IV: What More is There to Learn? Chapter 9: The Internal World Chapter 10: The External World Chapter 11: An Eye to the Future
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