Strategic Management

Strategic Management

Theory and Practice

Parnell, John A.

SAGE Publications Inc

03/2013

664

Mole

Inglês

9781452234984

15 a 20 dias

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best.
Preface About the Author 1. Fundamentals of Strategic Management 2. Industry Competition 3. The External Environment: Political-Legal and Economic Forces 4. The External Environment: Social and Technological Forces 5. The Organization: Ethics and Corporate Social Responsibility 6. Corporate-Level Strategies 7. Business Unit Strategies 8. Functional Strategies 9. Strategy Formulation 10. Strategy Execution: Structure 11. Strategy Execution: Strategic Change, Culture, and Leadership 12. Strategic Control and Crisis Management Appendix Case Analysis Real-Time Cases Traditional Cases Glossary Index
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