Services Marketing and Management

PART ONE: UNDERLYING THEMES Underpinning Concepts of Services Marketing Management Evaluation and Measurements of Services PART TWO: MANAGING SERVICES Services Marketing in Specific Contexts The For-Profit Sector Services Marketing in Specific Contexts The Not-For-Profit Sector Organizational Influences on Services Management Management Styles and Emphasis for Services Marketing Internal Marketing in Service Organizations Management Competencies for Services Marketing PART THREE: SERVICE MANAGEMENT ISSUES Contemporary Issues in Services Marketing Service Marketing Management What Does the Future Hold?

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• Indústrias de serviços
• Vendas e gestão do marketing