Researching Hospitality and Tourism

Researching Hospitality and Tourism

Brotherton, Bob

SAGE Publications Ltd

12/2015

336

Mole

Inglês

9781446287552

15 a 20 dias

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
The Nature and Relevance of Research Research Philosophies and Schools of Thought Developing the Research Proposal and Plan Sourcing and Reviewing the Literature Developing the Conceptual Framework Choosing the Empirical Research Design Collecting the Empirical Data Sampling Analysing Quantitative Data Analysing Qualitative Data Writing Up the Research Project
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