Netnography
-15%
portes grátis
Netnography
Redefined
Kozinets, Robert
SAGE Publications Ltd
06/2015
320
Dura
Inglês
9781446285749
15 a 20 dias
Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance on combining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.
Chapter 1: INTRODUCTION Chapter 2: NETWORKED SOCIALITY Chapter 3: RESEARCHING NETWORKED SOCIALITY Chapter 4: NETNOGRAPY REDEFINED Chapter 5: PLANNING AND PREPARATION Chapter 6: ETHICS Chapter 7: DATA COLLECTION Chapter 8: RESEARCHER PARTICIPATION IN DATA COLLECTION AND CREATION Chapter 9: DATA ANALYSIS AND INTERPRETATION Chapter 10: REPRESENTATION Chapter 11: HUMANIST NETNOGRAPHY
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance on combining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.
Chapter 1: INTRODUCTION Chapter 2: NETWORKED SOCIALITY Chapter 3: RESEARCHING NETWORKED SOCIALITY Chapter 4: NETNOGRAPY REDEFINED Chapter 5: PLANNING AND PREPARATION Chapter 6: ETHICS Chapter 7: DATA COLLECTION Chapter 8: RESEARCHER PARTICIPATION IN DATA COLLECTION AND CREATION Chapter 9: DATA ANALYSIS AND INTERPRETATION Chapter 10: REPRESENTATION Chapter 11: HUMANIST NETNOGRAPHY
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
