Events Management
-15%
portes grátis
Events Management
An International Approach
Ferdinand, Ms Nicole; Kitchin, Mr. Paul James
SAGE Publications Ltd
11/2016
384
Dura
Inglês
9781473919082
15 a 20 dias
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects - Nigel L. Williams Chapter 5: Building an Events Team - Bruce Johnson Chapter 6: Event Marketing - Rumen Gechev Chapter 7: Event Sponsorship - Paul J. Kitchin Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White
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Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects - Nigel L. Williams Chapter 5: Building an Events Team - Bruce Johnson Chapter 6: Event Marketing - Rumen Gechev Chapter 7: Event Sponsorship - Paul J. Kitchin Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
