Doing Research in the Business World

Chapter 1: Introduction PART A - PRINCIPLES AND PLANNING FOR RESEARCH Chapter 2: Theoretical Perspectives and Research Methodologies in Business Chapter 3: Selecting and Planning Business Research Proposals and Projects Chapter 4: Business Research Ethics Chapter 5: Searching, Critically Reviewing and Using the Literature in Business PART B - RESEARCH METHODOLOGY Chapter 6: Business Research Design: Quantitative Methods Chapter 7: Business Research Design: Qualitative Methods Chapter 8: Business Research Design: Mixed Methods Chapter 9: Sampling Strategies in Business Chapter 10: Designing Descriptive and Analytical Surveys for Business Chapter 11: Designing Case Studies for Business Chapter 12: Designing Evaluations in Business Chapter 13: Action Research and Change in Business PART C - DATA COLLECTION METHODS Chapter 14: Questionnaires Chapter 15: Interviewing Chapter 16: Non-participant Observation Chapter 17: Ethnography and Participant Observation Chapter 18: Focus Groups Chapter 19: Unobtrusive Measures Chapter 20: Visual Methods Chapter 21: Secondary Data Analysis PART D - ANALYSIS AND REPORT WRITING Chapter 22: Getting Started Using SPSS Chapter 23: Analysing and Presenting Quantitative Data Chapter 24: Getting Started with NVivo Chapter 25: Analysing and Presenting Qualitative Data Chapter 26: Writing up the Research in a Business Report Chapter 27: Planning for Business Presentations and for Vivas

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• Pesquisa operacional
• Gestão da pesquisa e desenvolvimento
• Matemática e sistemas do negócio