Conducting Focus Groups for Business and Management Students
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Conducting Focus Groups for Business and Management Students
Oates, Caroline J.; Alevizou, Panayiota J.
SAGE Publications Ltd
12/2017
104
Dura
Inglês
9781473948211
15 a 20 dias
This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
Chapter 1. Introduction Chapter 2. Understanding Focus Groups Chapter 3. Basic Components of Focus Groups Chapter 4. Conducting Focus Groups Chapter 5. Examples of Focus Groups Chapter 6. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
Chapter 1. Introduction Chapter 2. Understanding Focus Groups Chapter 3. Basic Components of Focus Groups Chapter 4. Conducting Focus Groups Chapter 5. Examples of Focus Groups Chapter 6. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
