Conducting Case Study Research for Business and Management Students

Conducting Case Study Research for Business and Management Students

Saunders, Mark N. K.; Lee, Bill

SAGE Publications Ltd

12/2017

136

Dura

Inglês

9781446274163

15 a 20 dias

This concise and practical guide explores the use of case studies as a method for conducting research in a business and management Masters dissertation.
1. Introduction to Case Studies 2. Understanding Case Studies 3. Basic Components of Case Studies 4. Conducting Case Studies 5. Examples of Orthodox & Emergent Case Studies 6. Conclusions Glossary
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